Contractors to benefit from social media

Posted by James Curtis

Contractors working as sole traders or limited companies could be among those to benefit from increasing their use of social media, a new survey has suggested.

Research by employment specialist CareerBuilder.com revealed that 37 per cent of businesses plan to develop their social media presence in the coming months.

According to the report, one in five employers also plans to add social media responsibilities to employees' workloads.

Sole Traders could also benefit from new opportunities as eight per cent of the survey's respondents said they intend to hire someone new to focus or partially focus on social media.

Richard Doherty, group vice president of solutions for recruiter Jobpartners said social media will play an "increasingly important role in attracting and engaging with top talent".

"[The] key to the success of social recruiting will be to ensure that it is aligned and integrated with an organisation's existing recruitment processes and technology," he added.